Vera Michalchik, Ph.D., has spent 25 years working in the learning sciences, focusing on the nexus of social norms and the practices and experiences that make people more attuned, competent, engaged, and joyful in their environments—whether in schools, home, community settings, or elsewhere. Her concern with how knowing and know-how get used have led her to considering supports for larger-scale social change and the ways movements are spurred by the circulation of new forms of discourse and types of influence. She has worked at SRI Int’l, UC Irvine’s Dept. of Informatics, the Gordon and Betty Moore Foundation, and in various centers focused on teaching and learning, research communication, and philanthropy, respectively, at Stanford University.